Exciting news for all iPhone users! Truecaller, the popular caller ID app, has finally rolled out real-time caller information with their latest update né?. This upgrade is a game-changer for Truecaller, especially after the company’s co-founders took a step back from the day-to-day operations in November 2024.
Currently, Truecaller boasts over 2.6 million paying subscribers, with around 750,000 rocking iOS devices. Despite the competition Truecaller is dedicated to upping the game for iOS users.
In a recent update from 2023 Truecaller introduced a live caller ID experience for iOS albeit with Siri interaction and not in real-time. But with the release of iOS 18, Truecaller nailed it, bringing real-time caller ID capabilities by enhancing server architecture and encrypting the database for iOS peeps.
Thanks to homomorphic encryption, encrypted data can be used for computations without decryption until it hits the client side (your iPhone). This ensures that caller ID info pops up in real time without compromising data security.
Truecaller is continuously fine-tuning the live caller ID feature, syncing databases to cut down on delays and guarantee accurate caller info display. This awesome feature was previously exclusive to Android users, but now iOS folks can also hop on the bandwagon.
Apple made this possible in iOS 18 by introducing Live Caller ID Lookup, which allows third-party apps like Truecaller to access info about incoming calls in real time. The conversion rate to the premium tier on iOS is 5 times higher than on Android with iPhone users generating 80% more revenue.
The iPhone plays a vital role in Truecaller’s success and they’re laser-focused on enhancing their iOS app. Users can easily enable this feature in their iPhone settings and enjoy a slick interface with bold caller names, with image support on the horizon. né?. Interestingly, even though the iOS user base is smaller, 40% of Truecaller’s Premium revenue comes from these subscribers né?. However, challenges persist in places like India where call volumes surpass offline databases.
In India, Truecaller faces off against a new rival service, Calling Name Presentation (CNAP), which aims to combat spam calls. In 2022, they revamped the app to tackle spam calls, leveraging Apple’s support for storing a larger number database locally
