When Kat and Mike Stickler got divorced, their main challenge was splitting a popular TikTok account they shared, with millions of followers and significant earnings, according to The WSJ. They’re not the only ones facing this issue. More and more couples, along with divorce lawyers, are dealing with how to determine the value of social media accounts when a relationship ends and deciding who gets what.

In Kat Stickler’s situation, she ended up with control of the TikTok account they shared, and her audience growth helped her purchase a new condo. Her husband, on the other hand, received a declining YouTube account and reportedly transitioned into a sales career.

It might seem amusing, but dividing these digital assets and considering their potential for future growth is a serious matter. Social media platforms can provide significant financial opportunities. “My social media is my resume,” influencer Vivian Tu told The WSJ. Tu, who focuses on financial literacy in her posts, takes this issue seriously. Prior to tying the knot in June, she created a prenuptial agreement that included her social media accounts.