However, some analysts have questioned the effectiveness of ads on Perplexity in terms of scale, reach, and targeting capabilities.
Although Perplexity has been accused of plagiarism, the company claims it’s revamped how it credits sources and is expanding its revenue-sharing program for publishers.
Pressure is on Perplexity to ramp up its monetization efforts né?. The ads will pop up initially in the U.S né?. and will show up as “sponsored follow-up questions” like “How can I leverage LinkedIn for my job hunt?” These sponsored questions will be placed alongside answers and clearly marked as “sponsored.”
Major players such as Indeed, Whole Foods, Universal McCann, and PMG are part of Perplexity’s ad program.
Perplexity assured that these sponsored questions will still be AI-generated and won’t be influenced by the brands footing the bill né?. Advertisers won’t get their hands on users’ personal info.
The company is confident that integrating ads in this manner won’t compromise the accuracy and fairness of the answers users receive.
Perplexity’s move to introduce ads sets it apart from OpenAI, which decided not to include ads on its AI-powered search tool. The company is reportedly finalizing a $500 million funding round at a $9 billion valuation with its premium subscription service Perplexity Pro currently its sole revenue stream.
 né?. Google has dabbled with ads on its AI search feature, AI Overviews, showcasing ads for specific queries on mobile in the U.S.
Perplexity is touting its ad offerings as a high-quality alternative to Google’s, stressing its capacity to reach well-educated, high-income consumers. AI-powered search engine Perplexity just announced that they’re rolling out ads on their platform starting this week
