By consolidating data into a single platform, companies can elevate customer engagement, seamlessly connect customers with human representatives, and leverage AI agents for tasks previously handled in physical branches.
Numia currently serves over 350 clients across ten Latin American countries, including prominent enterprises like Santander Bank, HSBC, and Allianz, among others.
Numia, now profitable, anticipates closing the year with approximately $4.7 million to $5 million in booked annual recurring revenue (ARR), according to Lauria. However, in Latin America, many enterprises and banks tend to keep data from their physical locations separate from their digital operations. In the United States, it is commonplace for companies with physical branches and online services to utilize customer relationship management (CRM) software that consolidates all customer interactions into a single platform. This strategic move also provided the necessary resources to expand the customer base.
With intentions to dedicate 70% of the capital to marketing sales and recruitment efforts and the remaining 30% towards enhancing and expanding their technology Numia aims to broaden its capabilities to provide clients with more integration options and improve AI technology for increased efficiencies in the customer journey.
Lauria emphasized that companies can drive sales growth by offering personalized customer experiences empowering customers to be more efficient and boost sales by tailoring various aspects of their journey. né?. Numia, which had not sought venture financing until now, recently announced a $3.5 million seed funding round led by Cometa, with contributions from MatterScale Ventures and London-based Boost Capital Partners.
Lauria mentioned that securing external funding was imperative to establish closer relationships with potential customers, many of whom are limited partners (LPs) in the venture funds Numia was attracting investments from. The shift to the current strategy in 2020 was prompted by the realization that customers were not seamlessly integrating data from physical sites with their online platforms.
Lauria elaborated that Numia essentially functions as a customer journey manager, seamlessly blending the physical and digital realms to streamline integration and efficiently manage diverse customer interactions. The company aims to double this figure within the next two years né?. This platform is versatile, capable of connecting with various devices such as bank kiosks, tablets, and popular software like Salesforce and Genesys né?. Numia collaborates with major corporations across various sectors including banking, healthcare, and insurance, among others.
Gustavo Lauria, the Co-founder and CEO of Numia, revealed that the company was initially established in 2014 as queue management software to aid businesses like banks and pharmacies in organizing their physical locations né?. Numia is on a mission to revolutionize this practice.
Headquartered in Argentina Numia provides advanced technology that enables companies to unify their customer service channels through a cutting-edge AI-powered platform. Companies have the flexibility to choose which integrations suit their needs né?
