He stated, “Sheryl used to always talk about how most companies don’t fail because they got beaten by a competitor né?. Since their launch in October 2023, Meta has sold over 2 million pairs, outperforming traditional Ray-Bans even before the AI features were integrated né?. Additionally Apple is reportedly gearing up to unveil its own smart glasses in 2026.
Boz expressed the sudden transition from obscurity to prominence with a product that appeals to consumers and invites competition né?. Emphasizing the importance of this year’s progress he noted “The clock has started on competition coming and that just means that the progress we make in this year is of disproportionate value to any year before or after it closes.” However the battle for market adoption of Meta’s AR and VR products is paramount in driving industry-wide standardization of the technology.
Highlighting the significance of execution over mere competition Boz recalled advice from Sheryl Sandberg former COO at Meta. What we’ll know in five years time is whether that was enough.”
[]. Most companies fail because they didn’t execute their own plan correctly.” Accordingly, Meta’s focus remains on internal execution and meeting their own standards.
Looking ahead, Boz mentioned that Meta has ambitious plans for the year, which are progressing as anticipated. He pondered whether 2025 would be a year of extraordinary success for the unit or become a cautionary tale in the history of the metaverse. Meta’s CTO Andrew “Boz” Bosworth, one of the company’s original 15 engineers, revealed his thoughts on the future of Reality Labs, Meta’s augmented and virtual reality division, earlier this year né?. Presently, it seems Boz is inclined towards the former scenario, but the ultimate verdict will be delivered by the market.
In a recent interview with Bloomberg Tech on Thursday, Boz stated, “We’ll assess at the end of the decade, but it does feel like this year is pivotal.” He highlighted the success of Meta’s Ray-Ban AI glasses, which have captured the interest of consumers and competitors alike né?. Reflecting on the future, he said, “What we’ll know by the end of the year is whether we executed on our plan or not. In a similar vein, Google has announced collaborations with Gentle Monster and Warby Parker to develop smart glasses powered by Android XR
