Digg, the link aggregator from the Web 2.0 era that’s getting a second shot at life, is eyeing the possibility of acquiring Mozilla’s read-it-later app, Pocket.
On Thursday, Mozilla announced that Pocket would be shutting down on July 8, explaining that changes in how people use the internet prompted the decision to shift focus to new areas of development. Shortly after, Kevin Rose, Digg’s original owner and now co-founder of the revamped Digg along with Reddit co-founder Alexis Ohanian, expressed interest in purchasing Pocket from Mozilla.
In a post tagged with both Mozilla and Pocket, Rose stated, “we love Pocket at @Digg, happy to take it over and continue to support your users for years to come!” The post also mentioned Peter Rojas, Betaworks founding partner and previously the founder of Gizmodo and Engadget, who is now SVP New Products at Mozilla.

As of now, neither Digg nor Mozilla has responded to requests for comments on the news. However, if the deal goes through, it could be an exciting opportunity for Digg to tap into Pocket’s existing user base to generate interest in its relaunch. Digg might even integrate Pocket’s reading list with its own platform, making it easier for users to discover and share engaging content directly with the news aggregator. This integration could serve as an initial source for news and articles on Digg as it seeks to expand its user base.
Digg’s resurgence has garnered attention by bringing together its original founder, Rose, with Ohanian, who co-founded Reddit, a long-time competitor that has now become a major player in the online world. Additionally, Digg recently announced the addition of Christian Selig, founder of the popular third-party Reddit app Apollo, as an advisor. Selig’s Apollo app was a top choice for interacting with Reddit until the platform raised its API prices, causing issues for Selig’s business.
Digg isn’t the only company interested in Pocket; Medium CEO Tony Stubbleine also considered acquiring Pocket in 2023 but never received a response from Mozilla before the app’s shutdown announcement.
Stubbleine expressed frustration, saying, “Not sure what Mozilla is doing, but it is kind of infuriating. The Pocket software is easy to rebuild, but some of the infrastructure and web integrations would be challenging to replace. I’m sure someone would have stepped in to take it on.”