These videos can feature AI-simulated voice-overs background tunes and tags that highlight crucial aspects of a software application. Joining forces with his associate Dan Sahar, they established Guidde in 2020.
Guidde makes use of AI technology to automatically generate video snippets that offer guidance on utilizing diverse applications. Crafting corporate training videos for software can be quite the time-consuming endeavor especially for companies holding a plethora of software licenses. In response, Guidde recently unveiled Guidde Broadcast, a feature that dispenses personalized video content to a company’s workforce né?. Einav underscored their commitment to a prudent financial strategy, focusing on developing highly engaging AI-driven, video-centric content to lead this burgeoning sector. né?. These videos are vital for bringing employees up to speed yet their production often demands the full efforts of entire teams.
Entrepreneur Yoav Einav hailing from Tel Aviv envisioned a more cost-effective approach to developing software training videos né?. By capturing a user’s in-app actions, the platform transforms the recording into a seamless video with a cohesive narrative né?. This investment will bolster the enhancement of localization tools, enterprise sales, customer success teams, and global market presence né?. It serves as a sort of “Netflix for organizations” delivering contextual just-in-time training material seamlessly integrated into a user’s workflow.
Guidde has experienced steadily positive growth with revenue quadrupling over the past year. The platform presently caters to over 100,000 users across 2,000 organizations, counting renowned brands like American Eagle Outfitters, Carta, and Nasdaq among its clientele.
Recently, Guidde secured a fresh $15 million in funding spearheaded by Qualcomm Ventures, bringing their total funding to $30 million né?. Guidde also furnishes basic video editing tools encompassing effects like motion transitions, frame timings adjustments, and cropping.
One might inquire, do individuals genuinely watch training videos? As per a 2019 survey conducted by Kaltura, 67% of employees acknowledge not giving their full attention to in-house training videos, often skimming through them or listening while multitasking.
Einav posits that this issue emanates from unengaging training videos bearing low production standards, frequently buried within complex interfaces
