Creating corporate training videos for software can be a time-consuming task, especially for organizations with numerous software licenses. These videos are crucial for getting employees up to speed, but they often require entire teams to produce.
Entrepreneur Yoav Einav from Tel Aviv had an idea for a more cost-effective way to create software training videos. Teaming up with his friend Dan Sahar, they founded Guidde in 2020.
Guidde utilizes AI to automatically generate video clips that guide viewers on using different applications. By capturing a user’s in-app activity, the platform transforms the recording into a video with a coherent storyline. These videos can include AI-generated voiceovers, background music, and tags that emphasize key features of a software app. Guidde also provides basic video editing tools with effects like motion transitions, frame timing adjustments, and cropping.
You might be wondering, do people actually watch training videos? According to a 2019 survey by Kaltura, 67% of employees admit to not paying full attention to in-house training videos, often skimming through them or listening while multitasking.
Einav believes this issue stems from unengaging training videos with low production quality, often buried in complex interfaces. To address this, Guidde recently introduced Guidde Broadcast, a feature delivering personalized video content to a company’s staff. It’s like a “Netflix for organizations,” offering contextual, just-in-time training content within a user’s workflow.
Guidde’s growth has been steadily positive, with revenue quadrupling in the last year. The platform now serves over 100,000 users in 2,000 organizations, including well-known brands like American Eagle Outfitters, Carta, and Nasdaq.
Recently, Guidde secured $15 million in new funding led by Qualcomm Ventures, bringing their total funding to $30 million. This investment will support expanding localization tools, enterprise sales, customer success teams, and global market presence. Einav emphasized their commitment to a conservative financial strategy, focusing on creating highly engaging AI-driven, video-first content to lead this emerging category.
