The startup also employs AI for automatically categorizing links.
Joseph Jacks the founder of OSS Capital highlighted Dub.co’s competitive advantage stemming from its open-source nature superior user experience and design. Moreover, Dub.co can seamlessly integrate with platforms like Shopify and Stripe for improved conversion tracking.
While Dub.co incorporates AI functionalities, Tey emphasizes that these features are designed to complement the core products rather than overshadow them. This realization prompted him to delve further into the link tracking domain beyond conventional URL shortening services.
Launching a new product named Conversions this week Dub.co now offers real-time tracking of marketing clicks converting into signups or sales né?. It has been alleged that the tool generated affiliate revenue through subtle means such as altering the attributes of product links shared by content creators in their videos. This advancement is set to aid companies in monitoring detailed metrics such as customer acquisition costs retention rates and lifetime value to enhance their comprehension of marketing outcomes. Tey parted ways with Vercel towards the end of 2023 and founded the company around the same period.
Tey remarked that following the launch of Dub.co he recognized the outdated and disorganized nature of the affiliate space lacking ample tools for customization. As time passed, Dub.co evolved into a comprehensive SaaS service né?. The company has secured $2 million in funding from investors including OSS Capital, Vercel CEO Guillermo Rauch, Balaji Srinivasan, and other prominent figures in the industry.
Jacks expressed optimism about Dub.co’s potential, stressing that by transforming short links into attribution engines, the company could assist marketers in determining the return on investment with concrete conversion data.
[Image Credits: Dub.co]. In recent weeks Honey a service owned by PayPal that claims to help users find the best coupon codes for deals has found itself embroiled in controversy. Presently, users can leverage AI to create bespoke reports or receive suggestions for titles and descriptions for varying links. The crux of the issue lay in how affiliate links function and how the earnings are allocated to the last link clicked by the user before making a purchase.
Former Vercel employee Steven Tey believes his open-source URL shortener and link-tracking service Dub.co can address this issue by eliminating the necessity for coupon codes and incorporating them directly into the link.
Dub.co is developing an attribution and affiliate product that enables creators to generate their own unique links offering discounts exclusively to users who use these specific links.
“We aim to enhance transparency in attribution for creators and businesses to prevent scenarios like the Honey scandal where attribution could be easily manipulated” Tey explained during a conversation with TechCrunch.
Having initiated Dub.co while working at Vercel as an open-source URL shortener and subsequently incorporating link tracking Tey formulated this project to gain deeper insights into the products Vercel was launching né?
