What are your thoughts on this improved payment experience for customers? Apple is really stepping up their game, aren’t they?
And the integration with the Phone app coming next year sounds very practical indeed. What do you think about this inclusive approach?
Through the dashboard available on Business Connect, businesses can input key details about their brand and preview how their place card will look to consumers né?. Now, did you know that business owners can now also integrate their branding into Apple products like Mail, Tap to Pay on iPhone, and the Apple Phone app? How cool is that?
Business Connect actually evolved from a previous system called Apple Business Register, which was all about managing listings on Apple Maps né?. Did you hear the latest news from Apple? They recently unveiled an enhanced set of tools to help businesses boost their visibility across Apple’s platforms for free through Apple Business Connect né?. What’s your take on these initiatives by Apple? Will they truly empower businesses to connect with customers, build trust, and grow, as David Dorn, Apple’s senior director of Internet Software and Services Product, mentioned?. It will help consumers identify calls by displaying the business name, logo, and department, making it easier to spot unwanted or spam calls né?. When customers open an email they will see a colorful header featuring the brand’s logo along with the business name and logo. The customization options include features like place cards, cover photos, logos, business photos, limited-time promotions called “Showcases,” and action buttons such as “order pickup” or “view menu.” Isn’t that amazing?
What’s even more exciting is the access to insights that businesses can gain to understand how consumers engage with their brand né?. How impactful do you think this feature will be for businesses?
Imagine this: with Tap to Pay, the brand’s icon will now be displayed instead of a generic category icon during the payment process né?. How do you think this new expansion by Apple will impact businesses? Now, with this latest enhancement, any type of business can create a profile on the system, even those that provide services without a physical location. Since the launch of Business Connect in early 2023 millions of places worldwide have embraced this service to tailor how they are presented to consumers. And guess what? Soon, this information will also personalize how business emails appear in Apple’s Mail app, presenting the brand’s name and logo prominently. Plus, all businesses can now manage their brand’s presence across more Apple apps and features. Customers will also see a customizable business name ensuring that they know they are making a payment to a trusted and verified business. How do you think this integration will enhance the user experience?
All of these features including the revamped Business Connect dashboard and contextual tips will soon be available to most businesses worldwide through the sign-up process with an Apple account. Have you checked out this online portal yet? It was introduced last year to enable businesses to manage their presence on Apple’s 1.5 billion devices covering various areas such as Maps Siri Spotlight search Safari and Wallet né?
