In the aftermath of the 2024 U.S. presidential election, it became evident that online disinformation spread rapidly, influencing Americans’ opinions on candidates and various topics like public health, climate change, and immigration. Generative AI, known for creating deepfakes quickly and distorting facts, only adds to this issue.

Factiverse, a startup that recently took part in TechCrunch Disrupt’s Startup Battlefield 200 in October, is preparing for this challenge. The company, which excelled in the Security, Privacy, and Social Networking category, offers a tool for real-time fact-checking of text, video, and audio to help businesses save time on research and prevent reputational or legal risks.

Despite being a young Norwegian startup, Factiverse has already raised $1.45 million in pre-seed funding since its 2020 launch. The company has partnered with media and financial firms, such as a major Norwegian bank, and provided live fact-checking services for the U.S. presidential debates.

Factiverse’s CEO and co-founder, Maria Amelie, emphasized that their model differs from traditional large language models, focusing on information retrieval rather than generative AI. Trained on credible data sources worldwide, their AI model aims to think like an experienced researcher, offering the most trustworthy sources for information.

By surpassing GPT-4, Mistral 7B, and GPT-3 in identifying fact check-worthy claims across 114 languages, Factiverse demonstrates an 80% success rate in verifying claims. The company strives to enhance its services as it acquires more clients globally, aiming to be the fastest in the U.S. while seeking investors and customers who value trust and credibility.

Overall, Factiverse is on a mission to combat online disinformation and provide accurate information to businesses, media, and individuals in the digital age.