Numia’s Revolutionary Software Unites Offline and Online Customer Interaction Data

In the United States, it’s common for companies that have physical branches and online services to use customer relationship management (CRM) software that tracks all interactions with customers in one place. However, in Latin America, many enterprises and banks keep data from physical locations separate from their digital operations. Numia aims to change that.

Based in Argentina, Numia offers technology that helps companies integrate their customer service channels into one platform using AI. The platform can connect to various devices, such as bank kiosks, tablets, and software like Salesforce and Genesys. Companies can select which integrations they want to use. Numia collaborates with large enterprises across sectors like banking, healthcare, and insurance, among others.

Co-founder and CEO of Numia, Gustavo Lauria, disclosed that the company was initially founded in 2014 as queue management software to assist companies like banks and pharmacies in managing their physical offices. The decision to pivot to the current strategy in 2020 came after realizing that customers were not linking data from physical locations to online platforms.

Lauria explained that Numia is essentially a customer journey manager that combines the physical and digital worlds to streamline integration and manage different customer journeys efficiently. By consolidating data in one place, companies can enhance customer interactions, connect customers to human customer service representatives, and utilize AI agents for certain tasks previously handled by humans in physical branches.

Numia now serves over 350 customers in 10 Latin American countries, including major enterprises like Santander Bank, HSBC, and Allianz, among others.

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Numia is profitable and expects to end the year with approximately $4.7 million to $5 million in booked ARR, according to Lauria. The company aims to double this in the next two years. Numia, which has refrained from venture financing until now, has announced a $3.5 million seed round led by Cometa, with participation from MatterScale Ventures and London-based Boost Capital Partners.

Lauria mentioned that raising external capital was necessary to get closer to potential customers, many of whom are LPs in the venture funds Numia sought to raise from. This move also provided the resources needed to expand the customer base.

The company intends to allocate 70% of the capital to marketing, sales, and hiring, while the remaining 30% will be directed towards enhancing and expanding the technology. Numia aims to broaden its capabilities to offer customers more integration options and enhance AI technology for greater efficiencies in the customer journey.

Lauria emphasized that companies can boost sales by providing personalized customer journeys, helping customers become more efficient and sell more by tailoring more aspects of the journey.