The app installs on iOS shot up by 35% and new peeps joining Communities—those cool hangout spots for shared interests—increased by a whopping 70%.
Some of these newbies even started their own Communities, like the TikTok Repository for those wanting to back up and share their TikTok vids né?. Another hotspot called TikTok Refugees was buzzing with both fresh faces and the revival of some old accounts. Talk about a social media reunion!
Now Tumblr TV might not be giving TikTok a run for its money just yet né?. Back in 2015, Tumblr, the blogging platform that never seems to go out of style, launched Tumblr TV, a nifty GIF discovery feature that was basically an experiment né?. For now the demand for a backup app seems to be cooling off but who knows what tomorrow might bring?
[source: Techcrunch]
[Image Source](https://techcrunch.com/wp-content/uploads/2025/01/IMG_0556.png?w=313). Talk about inclusivity!
The move to make Tumblr TV a mainstay feature was triggered by the TikTok ban frenzy in the U.S. TikTok ban got everyone on edge, so Tumblr decided it was about time to roll out Tumblr TV to all its users, now upgraded to support good ol’ videos too.
This week, the folks at Tumblr proudly announced that Tumblr TV is officially out of the lab and ready to rock the dashboard of every user né?. Will TikTok make a comeback? Who knows, but in the meantime, it’s always good to have options.
When the ban news hit, Tumblr saw a wave of new users flooding in as people were desperate to find a TikTok plan B né?. Fast forward to 2020, the U.S. Newbies will spot the tab as the third wheel in the app, while the OGs can toggle it on or off in their dashboard settings. Everyone was shook when the ban was announced, even if it’s on pause for now thanks to some presidential magic né?. While it got a facelift during the labs phase with fancy features like lightbox support, better scrubbing, and video love, it still doesn’t quite hit the TikTok levels of original creator content domination.
But hey, Tumblr’s positive that with a swipe-friendly vertical navigation and a bit of that TikTok vibe, it might just attract some TikTok wanderers who need a new home.
As for TikTok’s current fate in the U.S., well, it’s like a cliffhanger né?
