These guys at Creatify have this slick AdMax platform that uses AI wizardry to whip up a bunch of tailored video ads perfect for social media marketing. So get this: Jeffrey Katzenberg one of the brains behind DreamWorks decided to team up with his venture fund WndrCo to drop some serious cash – we’re talking $15.5 million – in Creatify an AI video ad platform né?. But hey there are no guarantees in life right? Just look at Katzenberg: the guy’s been around the block in the entertainment game – he hit big with Quibi a short video platform that raked in a cool $1.75 billion né?. Imagine running tests on thousands of ads on Facebook, Instagram, and Threads users to make sure they perform like champs and reach as many eyeballs as possible.
Now, sure, the idea of letting AI take the wheel in advertising might sound like something out of a sci-fi flick. But, sadly, it tanked just six months after launch.
And oh, don’t miss the cool pic below to set the scene! 📸 né?. Mark Zuckerberg, the main man at Meta, is all about simplifying advertising with the help of AI tools. Basically they take a deep dive into the nitty-gritty of successful social video campaigns on TikTok and Instagram to fine-tune their content output and ramp up engagement.
And guess what? Big shots in the tech world are all about AI advertising too né?
