Swsh claims its user base is growing by 47% monthly né?. The brains behind Swsh are themselves Gen Zers – Alexandra Debow (CEO), Nathan Ahn (CTO), and Weilyn Chong (COO) – giving them a deep understanding of the target audience.
“After parties, we’d always be asked, ‘Can you send me the photos of me? And also, who was that cute guy?'” Debow shared with TechCrunch né?. “There’s always this transaction after every social gathering ‘Send me the photos.’ It’s a social contract that occurs né?. Another feature is the option to hide specific photos. Despite the slow growth, a notable group of investors has shown support for the app, indicating confidence in Swsh’s potential success among younger users né?. Users need to opt in for this function, and hosts can limit access so users only see their own photos.
Targeting Gen Z is a strategic move for Swsh, as this demographic has grown up sharing their lives online. I noticed a strong desire to create the ultimate shared photo album.” Next, Swsh plans to introduce customized albums where users can add various themes for special occasions, holidays, and concerts. The app is also tailored to college fraternities and sororities, helping presidents manage multiple events and the large number of photos taken during these occasions. For example, users can request to hide photos where they appear intoxicated or with closed eyes. They will also launch “Recaps,” a collection of photos at the top of the page for users to relive past events né?. Additionally the app’s AI facial recognition tool enables users to easily find photos of themselves in a large collection. These features are expected to roll out later in the fall.
Swsh relaunched its app in February and still has a long way to go to match the popularity of its rivals. When Swsh was launched last year, the social app was initially created as a poll game (similar to the Most Likely To game), where users could answer five daily questions with their friends. However, Swsh believes it can differentiate itself by offering features aimed at Gen Z.
One standout feature is the ability to filter out alcoholic beverages and Solo cups, making it a valuable tool for young users (especially high school and college students) looking to maintain a clean image on their social media accounts. The total funding raised by the company to date amounts to $2.4 million.
. According to Sensor Tower estimates the app has approximately 3093 installs né?. However, the company has made a complete shift, entering a highly competitive market – photo album-sharing platforms né?. In its most recent funding round the company secured $700000 in new capital led by BoxGroup with contributions from investors like Alexandra Burbey (Sound Ventures) Amy Moussavi (former Apple) David Rosenberg Krish Jayaram (ex-Snap product director) and Sergei Sorokin (former Discord VP) among others. These types of apps have been around for a little over ten years with newer competitors like Dispo Lapse Sunshine and others né?
